The Toyosu Market, the world’s largest seafood market, is renowned for gathering high-quality, delicious seafood.
Chuo Gyorui Co., Ltd. receives support from various quarters, built on the trust of our clients, and procures large quantities of seafood from around the world for global distribution. As the largest seafood wholesaler at Toyosu Market, we lead in the distribution of seafood.
When delivering seafood, the first step is to carefully listen to the needs and wishes of the shippers and customers. Then, our business begins by providing balanced and accurate information to please all our clients, buyers and sellers both.
We maintain daily and constant communication with shipment owners and shippers to receive information about the ever-changing situations of fishing and landing, as well as seafood changes and characteristics. Additionally, we provide the latest sales results, information on seafood demand both in and out of the market, and sales trends. We actively propose new products that align with our customers’ needs and our sales strategies. Furthermore, for customers who have clearly defined their product requirements, we provide market prices, detailed information, and recommendations.
Some customers are not satisfied with existing products. Additionally, there are clients who are concerned about whether they are successfully delivering information about new products to customers who need it. We support our customers in selecting and recommending products that truly meet their needs in a timely manner by facilitating direct communication between them and the responsible managers or field personnel. Additionally, if a product does not exist, we collaborate with manufacturers and business partners to develop new products. In this way, we deliver products that please our customer’s consumers.
Chuo Gyorui serve as a central figure in the cold chain for seafood. Leveraging our network of shippers nationwide and overseas, we lead various transactions by offering a wide range of fresh products, aiming to meet the expectations of consumers, clients, and producers.
The situation around fish landings varies daily depending on the climate and the condition of the marine areas. The condition, growth, and composition of the fish are also greatly affected. We frequently communicate with our business partners about the logistics to the metropolitan area and to Toyosu Market, ensuring that we deliver high-quality seafood that is properly temperature-controlled. Since processing often occurs at or near the place of origin, we have built a trusted network with processors across the nation.
Through our trusted relationships with shipment owners and shippers nationwide and our large-scale collection capabilities, we provide our customers with a sufficient variety and quantity of seafood. Furthermore, to meet the substantial demand in metropolitan areas, we also purchase from shippers and exporters not only in Japan but from overseas as well.
After providing accurate product information to our customers, we determine the price and quantity and proceed with the sale.
Since the Tsukiji era, we have established strong trusting relationships with shippers nationwide, intermediate wholesalers, and market participants who join the auction at Toyosu Market, allowing us to conduct daily auctions and bidding.
Rather than offering uniform support to our diverse range of customers, including wholesalers, market participants, retailers, food service providers, and trading companies, our sales representatives carefully ascertain the needs of each client and provide the necessary support based on those specific requirements.
Our company and its group companies support retail and food service clients who operate in the metropolitan area, nationwide, and abroad. We assist them in revitalizing their product assortments and sales areas. Furthermore, we provide retail support, including product sorting and sales assistance. In this way, we ensure that seafood is delivered in a fresh and hygienic condition.
In our group’s distribution and processing business, we place the seafood consumption area processing centers at the core of our operations. Our center primarily handles everything from processing to packaging of products for retail and food service customers, and we deliver these products directly from the center to the stores.
Our company has obtained the FSSC (Food Safety System Certification) 22000 certification. We pass the annual audit every year and continue to engage in improvement activities.
We inspect fresh seafood collected from across the country and arrange it in the auction area for easy sale. Additionally, we support an efficient and stable supply chain for seafood centered around Toyosu Market, by transporting goods to the stores of intermediate wholesalers and the delivery vehicles of mass retailers. We also provide frozen and refrigerated distribution to our customers’ distribution centers. Furthermore, as professionals in frozen and refrigerated storage, we have networked refrigeration and logistics centers capable of accommodating a total of approximately 220,000 tons across the metropolitan area and nationwide. In this way, we responsibly deliver delicious seafood that our customers can enjoy.
The consumption and distribution of seafood are expanding on a global scale. To collect seafood from around the world for Japanese wholesale markets, we have conducted direct negotiations on-site, developed business relationships with local shippers and aquaculture operators, and built trusting partnerships. In recent years, Japanese cuisine has gained global popularity, leading to an increase in direct orders from local capital retail and food service customers worldwide. Additionally, with the growing robust demand from overseas, there has been an increase in projects where we support Japanese retail and food service clients in their global business expansion.
Our sales representatives personally travel to various parts of the world to directly procure products. Additionally, we collaborate with importers to build supply chains and deliver products domestically.
In the case of imports, we strengthen partnerships with our business partners to meet food safety and hygiene standards, optimize manufacturing and processing processes locally, and conduct regular audits and guidance.
To ship and deliver to international customers with the same quality and speed as domestic operations, we have built supply chains with businesses both inside and outside the market.
